Walrus Audio Graphic Designer & E-Commerce/Social Media Manager

  • Sales & Marketing
  • Full-time
  • Oklahoma City, OK

2020-11-06 22:42:38 UTC

Portfolio showing work must be submitted for consideration.

This position at Walrus Audio is responsible for developing all marketing channels to ensure marketing ROI goals are attained. In order to drive the Walrus Audio brand, the applicant is expected to develop and maintain a digital marketing architecture that drives website traffic and ultimately converts traffic to sales. Having a high level understanding of the digital market space along with the ability to create inbound marketing funnels through all available channels is paramount. Direct email marketing, Facebook, Twitter, Instagram, YouTube, and user generated content are only a handful of the current marketing channels. This role requires an eye for detail as it relates to Marketing ROI goals. It also requires a strong understanding of Google Analytics – not just being able to read data, but make quick and effective decisions based on the data it generates.

This candidate is expected to grow online business through all creative content strategies. This will include responsibilities such as coordinating the videography of product technical demos, artist demos, and leading the creative media direction on all marketing efforts including print publication, digital advertisements, email campaigns, product packaging, fliers, other forms of visual marketing, and B2B collateral. 

To be effective in this role, it requires someone that is an excellent written and visual communicator, has meticulous attention to details, and can maintain many projects at one time combined with the relentless drive to meet sales goals. This position has the final say on how the Walrus Audio brand is perceived in the market, whether product sales are average or excellent, and more importantly whether our customers are passive consumers or raving fans.  

RESPONSIBILITIES

Email Marketing
Generate targeted emails to B2B customers (dealers) and B2C customers
Automation system for emails
Content generation for Facebook, Twitter, Instagram, and YouTube
Understanding trends, analytics and ultimately executing strategies that convert to sales
Generating daily photos, videos and social posts that drive brand awareness and ultimately website conversions
Photography
Product marketing images
Day-to-day culture and lifestyle marketing
Ads for 3rd party publications
Print Marketing 
Design dealer brochures, catalogs and product collateral
Marketing material for trade shows
Write and edit press releases 
Trade show marketing
Branding and booth design
Strategy for digitally capturing new leads plus follow-up
Event planning and publicity
Product Marketing Campaigns
Develop marketing campaigns for new products
Develop marketing campaigns for key products as directed by president/Creative Director
Graphic design
Art direction/creation for products
Product packaging design
Graphic design for product manuals
Website
Shopify front end and back end optimization
PRIMARY GOALS

Increase Online Store Sales 
Drive More traffic to website and convert traffic to sales
Create a valuable and engaging email newsletters 
Content that drives click-rates and Opt-Ins
Lead Marketing Initiatives for Online Sales and Promotions
Create a Thriving and Engaged Online Fan base
Grow Instagram
Grow Facebook
Equally as important / Grow Engagement Rate of current fan base
Pioneer the Walrus Audio Brand Image 
Evolve the brand identity of Walrus Audio while maintaining the highest standard of design
Manage all Marketing Collateral
Social media posting
Emails (Creative content and aesthetically inspiring images/videos)
Product Collateral (Artwork, Descriptions, Videos, Images, documentation) 
Evolve the Strategy for Youtube videos / technical demos / content 
Catalogs and Marketing Docs that inspire and drive dealer sales
Trade show strategy for maximum brand exposure

DAILY / WEEKLY / MONTHLY / ANNUAL JOB TASKS

Daily Tasks

1-2 IG Posts Per day / 1-2 FB post per day
Oversee dialogue with IG/FB posts
Maintain Website / Monitor Performance of Online Sales
Weekly / Monthly Tasks

Product Releases
Work with Exec Team to Name Products
Design (or oversee) pedal artwork
Write product descriptions, specifications, manual
Design all Banners, IG/FB posts, 
Oversee Demo Videos
Shoot Lifestyle Photos + Web Photos 
Maintain and Develop Catalog + Online Store Catalog
Add New Products
Design + Recommend New Merchandise Products for the store (ex. T-shirts, Mugs, etc.) 
Provide Monthly Report (Due by the 3rd of every month)
E-Commerce Store Sales
Email Analytics
Social Media Engagement
Project Management (long-term projects) Report 
Upcoming 60-Day Broadview Marketing Plan 
Product Release Schedule
Email Schedule
Social Media Themes/Campaigns
Annual Tasks

NAMM Branding Strategy (Winter + Summer NAMM)
Develop Booth Display
Strategize Social Media + PR plan for NAMM
Swag + Giveaways
Manage / Design Next Year’s Catalog (Ready for January NAMM)
Mockups for new pedal releases
Design Yearly Marketing Collateral for Dealers
In-Store Posters + Banners
Display Posters

Benefits – Blue Cross Blue Shield Insurance plan available after 90 days’ probationary period. (Walrus Audio pays 50% of premiums for employee). 15 days’ vacation pay is earned after first year of employment. Holidays are paid by company after 90-day probationary period. 

Salary is based on experience.