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Marketing Manager (PPC, SEM)

  • Growth
  • Full-time
  • GB
  • Remote friendly

Proto is a leader in inclusive chatbots and multilingual contact center automation in emerging markets. Our AI Customer Experience (AICX) solutions serve large central banks to small fintechs that require high-performance natural language understanding for under-resourced languages across Africa to Asia.

What is Proto?

Proto was founded in 2018 at the National Taiwan University to deliver impactful and effective conversational AI for under-served markets. We’ve grown across four verticals and over ten countries with the support of the Bill & Melinda Gates Foundation, Omidyar Network, RegTech for Regulators Accelerator, National Research Council of Canada, and the African Development Bank. Clients range from the central banks of the Philippines, Ghana, Rwanda, Zambia, and Côte d’Ivoire, to the leading alternative medicare provider in India, to fast-growing fintechs in Nigeria. Learn more at

Recent Awards

2021 Africa Digital Financial Inclusion Facility Winner
2020 Alliance for Financial Inclusion Fintech Finalist
2019 Central Banking Fintech & Regtech AI Award Winner
2019 Alliance for Financial Inclusion Fintech Finalist
2019 iGaming Asia Congress Innovation Winner
2018 RegTech for Regulators Accelerator Chatbot Competition Winner

About the Team

Proto’s team is extremely global with 90% BIPOC (Black, Indigenous, and Persons of Colour) and 50% female members working. We’re a remote team of self-starting and entrepreneurial NLP engineers, SaaS sales professionals, and digital nomads. Our management operates established processes for cross-cultural and timezone collaboration, while limiting Zoom to less than an hour a day 🙌🏼

Job Summary

As a Marketing Manager, you will be responsible for working closely with the Head of Growth (pre-sales) and Head of Customer Experience (post-sales) to align marketing content delivery with market entries and revenue goals for Proto’s AICX solutions.


  • Uncover and understand the company's current content marketing performance to find improvement opportunities

  • Plan and execute a marketing strategy that supports the adoption of our B2B SaaS solutions in emerging markets

  • Build a deep understanding of the AICX solutions, the markets, and GTM approaches in order to optimize the marketing strategy

  • Takeover and maintain Proto's content calendar and manage a team of technical writers, NLP engineers, and a marketing lead to ensure high-quality and punctual content

  • Regularly perform research on competitors and market trends to keep our marketing strategy and business plan up-to-date

  • Work on constant SEO for website content, regularly performing thorough keywords research, directing off-page optimization projects (e.g. link-building)

  • Collect data and report on traffic, rankings, and other performance KPIs to the Head of Growth


  • 5+ years of experience as a marketing manager, content marketer, or similar role with a background that includes PPC and SEM

  • 2+ years of experience in content marketing for B2B SaaS products

  • Strong proficiency in designing marketing initiatives that clearly communicate solutions to enterprise pain points

  • A deep understanding of content strategies that drive online awareness, engagement, and conversions

  • In-depth knowledge of methods for gathering and analyzing competitive research

  • Exceptional collaboration and project management skills, motivating other team members to deliver projects on time and aligned to expectations

  • Expertise in A/B and other testing methods

  • High-speed internet connection

  • Advanced English level


  • 20 vacation days. In addition to local holidays.

  • Remote/flexible work. We’ve always been remote-first with a tested process of team collaboration that maximizes productivity.

  • Proto gear & allowances. Proto outfits its team with quality swag and offers a WFH program for computer equipment purchases.

  • High standards & autonomy. Work with a global team doing their best work and execute upon an ambitious expansion plan.

Proto is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.