Seva

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Director of Growth Marketing

  • Sales & Marketing
  • Full-time
  • New York, NY
  • Remote friendly

2021-03-11 17:10:58 UTC

Description

As Seva's first marketing hire, you'll be joining a company on a mission to change the way the world works. As a member of the leadership team, you'll have the unique opportunity to own Seva's story on the future of work. Seva's investors include Avalon Ventures, Studio.vc, and Datadog founder & CEO Olivier Pomel.

With every aspect of personal and professional life changing as we know it, the mission to empower employees with the information they need to do their jobs is an imperative, and you'll be the person responsible for getting the team there.

Your Responsibilities Include

  • Generate net-new pipeline in MQLs for Seva, using a variety of growth marketing strategies and tactics
  • Develop regular thought leadership content in the area of knowledge management, including on our blog, website, landing pages, webinars, and events
  • Continuously test, measure, analyze and optimize programs to increase engagement and conversion rates that meet or exceed MQL goals
  • Build multi-channel demand generation programs across various channels including SEO/SEM, social, email, and more, to drive awareness and pipeline creation
  • Own and evolve Seva’s ICPs within the go-to-market category and build new ones that enable the company to execute ABM
  • Establish and engage within community presences synonymous with our buyers both online and offline
  • Create high-response tactical copy around sales outreach with the ability to optimize campaigns
  • Build GTM artifacts (decks, videos) to enable prospects to be successful within Seva’s customer journey

Role Requirements

  • You have 5+ years of demand generation and/or product marketing experience in fast-growing B2B SaaS businesses, particularly in CRM, productivity, or knowledge management
  • You have experience working in a fast-paced startup environment with the ability to both “do” and lead teams
  • You’re an expert in understanding customer needs and creating compelling and engaging content and accompanying campaigns
  • You have experience leading the creation and execution of marketing programs, along with optimizing these tactics and establishing metrics
  • You deeply understand and have a passion for implementing various GTM motions such as ABM and/or PLG
  • You’re results-driven with a proven track record of measuring and tracking results and ROI on all types of campaigns
  • You’re an excellent communicator across the organization internally, and externally to partners, investors, and customers

Benefits

Seva offers competitive salary and stock packages, medical, dental, and vision plans, and unlimited vacation. Seva fully supports a distributed workforce and is an equal opportunity employer (EOE).

Remote restrictions

  • Workday must overlap by at least 4 hours with New York, NY, USA
  • Must be a resident of United States