Marketing Manager – CALA Partner™️

  • Contract
  • Remote

2020-06-24 18:26:24 UTC

At CALA, we pair each client with a Marketing Manager that is responsible for the go-to-market, as well as, success of each subsequent "drop". The Marketing Manager takes a holistic view of the client's brand and determines the best combination of email, paid, social, gift/seeding & PR to help tell the brand story while optimizing for quick sell through of each collection. The ideal candidate has a proven track record of marketing successful brands, as well as, managing or working with talent across digital, music, entertainment and sports.

  • On-boarding with client & brand manager
  • Review Client brand definition, inspiration, and Style guide
  • Develop marketing strategy and execution plan
  • Present marketing plan to client, gather feedback and iterate
  • Develop and implement welcome series during initial landing page phase
  • Manage necessary integrations with e-commerce website: for email, re-targeting, etc.
  • Collaborate on editorial & product photoshoot to ensure healthy content library
  • Launch first drop
  • Review results and plan for next collection

Requirements

  • Proven ability to manage multiple projects to completion simultaneously
  • Strong written and verbal communicator
  • Excellent organizational skills + attention to detail
  • Strong analytical background and Excel skills a plus
  • Experience working with/in Digital Brands, Fashion, Music or Entertainment a plus

Remote Restrictions

  • Workday must overlap by at least 4 hours with New York, NY, USA